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Article #2 Why Colour is So Important in
Fashion
By Susan Lockhart
Colour is the first thing other
people notice about us, and its impact is immediate and
long-lasting. Our fashion colour choices say a lot about the
image we are trying to portray and how we feel about ourselves.
So what does colour tell people?
Within seconds of meeting you, others will respond to the
'colour messages' flashed by your clothes. Different colours
can make people feel a certain way. In fact, it has been
determined by medical science that colour can influence the
viewer's hormones, blood pressure and body temperature. Colour
also has an impact on:
* Your apparent shape;
* Your apparent weight;
* Your apparent personality;
* Your emotions
* Others emotions Other important considerations are how
appropriate the colour is for the location, occasion, time of
year, your age and of course, your natural colouring. We are
all influenced by colour every day, whether we realise it or
not. If we're having a bad day and not feeling good about
ourselves, we tend to automatically choose clothes in dull
neutral colours like black, grey or brown because they match
how we're feeling. Just as when we're happy and feeling great
we will go for something a bit brighter. Have a look in your
wardrobe and see how many different colours you own. Do you
have a veritable rainbow of outfits? Or are there just 1 or 2
colours that you wear a variation of all the time? You may find
you are stuck in a colour rut. Knowing this, why not experiment
with the colours you wear and surround yourself with. Sometimes
it is not just the colour itself, but a combination of colours
that create the affect. Colours produce different reactions
when used in different fabrics and when put together in
different colour combinations. For example, a red jacket worn
with a white shirt to a business meeting exhibits confidence
and power, but a red jacket worn with a lacy red top may be
interpreted as saying, "I'm sexy and exciting and I have other
things on my mind besides this business meeting". Red is
actually not the best colour to wear to a job interview as it
can set the scene for an uneasy interaction between females. So
what colours are appropriate for what situation? Here is a list
of the colours that men respond well to, both socially and
professionally. * Yellow: Holds their attention and keeps them
alert; indicates the start of something new * Yellow-based
reds: Energetic colour that keeps conversations going * True
reds: Exhibits confidence * Burgundy: Reflects class and
sophistication and attracts the same type of men * Mid-range
blues: Puts others at ease and allows interactions to go
smoothly * Sky blue: A calming colour * Navy blue: Signals that
you want to be taken seriously; it inspires others to listen to
what you have to say and displays that you are trustworthy *
Blue-based reds: Suggests intelligence and femininity * Red
violet: Suggests strength and creativity It is most important
though, to choose colours that are a good fit for your natural
colouring. There is no point choosing a colour that suggests
creativity and confidence if it also makes you look washed out
or sick. Wearing your best range of colours can have a huge
impact on your wardrobe and your confidence. The right colours
can make your skin tone appear more even, reduce the appearance
of wrinkles and dark circles and make you look brighter and
healthier. While on the other hand wearing a colour which isn't
so good for you, can make you look tired, dull and even ill. A
colour analysis with a professional image consultant will show
you exactly which range of colours are best for your clothing,
makeup and accessories. In short, our fashion colour choices
tell the world a lot about us. Knowing how to use colour to
your advantage can change the way you dress and boost your
self-confidence.
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